Spec 01 — Hypothesis & control
A/B test what works on your site.
Two versions of a headline. Two versions of a call-to-action. Whichever brings in more enquiries wins. We run the test, you read the result.
I'm Mark. I help UK small businesses look as polished online as the big players, then quietly tune the marketing in the background — A/B testing, ad-spend optimisation, automation — so the numbers improve month on month. One monthly fee. No setup cost.
I reply personally · within two working days
No seven tabs open. No monthly round of tiny invoices. No learning seven admin panels. All of this — set up properly and looked after by one person.
Designed around your work — warm, readable, fast, accessible. Built to convert enquiries, not just look pretty.
In your bio, on your door, at the bottom of an email. Clients pick a time, get a confirmation, get a reminder. No phone tag.
Nobody taking @gmail bookings looks like a going concern. You get proper addresses on your domain, and I look after the admin.
Digital, signed, stored. Templates ready to adapt to your line of work — or bring your own and I'll wire them up.
Capture sign-ups from your pages. Send when it makes sense. Never because a platform told you to.
So you know what's working. Privacy-friendly — no intrusive cookie banners, no selling visitor data, no tracking across the internet.
Most new businesses discover this six months in, the hard way. Real UK 2026 prices — the tools you'd probably buy, what they cost, and how much of your time disappears.
Typical UK solo business, month one
| Online home | £20/mo |
| Booking link | £8/mo |
| Newsletter sending | £10/mo |
| Digital signatures | £20/mo |
| Email on your domain | £6/mo |
| Visitor measurement | £7/mo |
| Your domain | £1/mo |
| Accounting software | £30/mo |
| Monthly subtotal | ~£100/mo |
Launchpad tier
£149/mo
One person to ask if anything's not right.
Quick call, or a form — whichever suits. You tell me what you do, who you serve, where you are. I come back within two working days with a proposal and a clear price.
You answer a short set of questions and review drafts. I handle brand, pages, booking, email, e-signatures, analytics — the lot. Most clients are live within a fortnight.
You call or message me when you need anything. Updates, new pages, a new signature template, a tricky enquiry — all on one number. You just get on with your work.
Most small businesses run their marketing on a hunch. We run yours like an enterprise IT department would — measured, tested, and optimised every month — without you having to think about it.
Spec 01 — Hypothesis & control
Two versions of a headline. Two versions of a call-to-action. Whichever brings in more enquiries wins. We run the test, you read the result.
Spec 02 — Channel attribution
What does it cost to get one new customer from Google Ads vs Facebook vs your local paper vs a referral? We measure each. Your ad budget moves to whichever channel actually pays its way.
Spec 03 — Reductive optimisation
Google Ads accounts have hundreds of keywords. Most don't pay back. We test in tight loops — pause the losers, double down on the winners — typically cutting ad spend 20–40% inside three months.
Spec 04 — Organic acquisition
Per-city service pages, structured data, content that ranks for what your customers actually search. Every organic visitor is a paid click you didn't have to buy.
Spec 05 — Same discipline, different surface
Facebook and Instagram ad accounts are usually leaking the same way. We apply the same test-and-cut discipline. The point isn't more spend — it's less waste.
Spec 06 — Plain English
One email a month. What we tested, what won, what's next. No 40-page agency PDF nobody reads.
The reason small businesses can't normally afford enterprise tech is simple: agencies build it bespoke for one customer at a time, and charge accordingly. We don't.
All tiers include the whole setup. The difference is how much of the ongoing content and strategy I handle for you.
Everything set up, looked after, one monthly fee.
£129/mo
launch rate · steady £149/mo
Launchpad, with help putting content out regularly.
£229/mo
launch rate · steady £249/mo
I interview you. Your voice, your words, polished and published.
£449/mo
launch rate · steady £599/mo
No setup fee. Cancel with three months' notice after the first year. All prices ex-VAT.
Most of my career was inside large UK organisations — running platforms, picking technology, building the kind of automation that quietly cuts millions off operating cost. The tools the FTSE-100 use are now cheap enough, and the AI models good enough, that a small business can run on the same stuff. The hard bit is putting it all together properly.
That's what Mark's Workshop is for. I look after a small handful of UK businesses end-to-end — Tailored Hypnotherapy, Edinburgh Skyline, and a growing line behind them — building shared infrastructure that every customer benefits from, plus a custom layer on top of each one.
I'm a father of three with a fourth on the way. I started this because I want to support good people running good small businesses, give them the kind of tooling that used to be reserved for big companies, and keep their costs honest. AI is at the front of how I do that — not as a buzzword, but because it's how a one-person operation can quietly look after a portfolio of clients to a very high standard.
— Mark Scotland · Founder · Mark's Workshop
Mark took care of everything — the online side, the bookings, the emails. I just had to show up and do my work. That's exactly what I needed.— Morven Taylor · running Tailored Hypnotherapy
Available on any tier, or as a standalone. I script and direct; a trusted partner videographer or photographer handles the shoot. The output is yours.
A proper short film about your work — scripted after a conversation with me, shot by a partner videographer. One flagship piece for your homepage plus 5–10 short clips for social.
Partner photographer, my brief. 20–50 edited images — for your pages, social, directory profiles. Not stock photos of strangers: your work, your hands, your space.
Video and stills the same day. Most efficient if you want both. One shoot, two deliverables.
For new businesses: brand identity + Brand Story Video bundled into Launchpad onboarding. The full "looks-like-it-costs-ten-times-this" set.
Trade businesses (mobile mechanics, electricians, joiners). Therapists and counsellors. Coaches and hypnotherapists. Residents' groups and community organisations. Photographers, consultants, accountants, creatives. If I don't think I can help you, I'll tell you.
I deliberately keep the variety wide. Five therapy sites start to look the same; a therapy practice next to a tyre fitter next to a residents' group force every project to find its own voice. That makes every piece of work better — and the shared infrastructure underneath it stronger, because each new vertical teaches the platform something.
Geographically: anywhere in the UK. I work remotely with clients from Edinburgh to Cornwall; we use WhatsApp, email and the occasional video call. The work is the same wherever you are.
Tell me a little about your business and I'll come back within two working days with a tailored recommendation and a clear price. No sales call unless you want one.